Sunday, 17 June 2012

Ad-ven-ture [ad-ven-cher], noun


  1. An exciting or very unusual experience

Hello again – It’s actually me writing this post – it’s been a while!

So, bringing the blog back to it’s original purpose, providing you lot with an idea about what it’s like to work in fundraising, this post is about some of the great opportunities that come with it.

Beyond often working long days, evenings and weekends, the job has some amazing perks, opportunities and adventures. I’d like to share some of the more recent ones I’ve had through photos and whatever else I can get my hands on!

I’ll start with today. Today was the final Heroes Run of the year for the Derbyshire,Leicestershire & Rutland Air Ambulance. It’s a Sunday, and I’m volunteering at the event at Locko Park, Derby.




I rocked up at 9am, an unusually late start for an event (expertly organized, I must say!), to be told I was on stage.

“Cool”

Most people would have been a bit flustered by this proposition, but as you can see I was more than happy with a mic squaring up to a man in a Martial Arts Gi:



Not feeling flustered, I got on with the day and enjoyed myself, albeit with a tough crowd!

I’m comfortable on stage, but this only stemmed from an opportunity I took years ago when I was PETRIFIED of public speaking. Ever since then I’ve been hooked and I’d take any opportunity to get on stage in front of anyone – including thousands at the Eurocultured Festival in Manchester!



But how is that adventure? Well how often are you presented with an opportunity to do that? People ran away from me today when I was wandering around with the mic! It’s also a great adrenaline rush.

Okay, so maybe that didn’t do it for you?

How about a skydive? Pretty common I know, but on 6th September I’ll be joining my lovely colleagues and some of our supporters on a skydive to raise money and awareness for The Children’s Air Ambulance – it’s always been something I wanted to do, and this is my opportunity.

I also get to meet and talk to celebrities and athletes, like at Thundersprint where we rallied the support of a number of top riders, including the lovely Chesca Miles and Steve Parrish.



Next week I’ll be traveling up to Oldham ready for the arrival of the Olympic Torch, and shortly afterwards I’ll be conquering Manchester in a game of Urban Espionage.

In August I’ll be at the Emergency Services Day with our Paramedics, showing off our kit and engaging with thousands of people.

Later on in the year I’ll be running a Golf event at The Mere Resort in Knutsford which should attract some big golf fans (Michael Owen is a keen golfer, anybody know him?!). Just a few weeks after I’ll be attending a great evening event, Business with Pleasure, where I’ll no doubt be enjoying the stories of Noddy Holder again.

So, if you ever want a rewarding, fun, challenging (and VERY busy) job, consider fundraising.

Get me an intro to this lady and I’ll be set.



Ciao for now!




Wednesday, 6 June 2012

Social Media: The Power of Imagery

Sally-Anne is the Director of Public Relations at The Manchester Grammar School and also runs a private consultancy practice. You can follow her on Twitter @Sally_AnneR and @firstimpressi0n or at say hello@sallyannerogers.com

Social media: The power of imagery
One of the most brilliant things about using social media as part of your communication mix is that it gives you loads of opportunities to tell your stories in real time through the power of imagery.
Its now an established fact that people seldom read more than bite-sized chunks of information as they attempt to absorb the latest news through the myriad of media streams now available to them. So, I hear you say, whats new about grabbing someones attention through big headlines and images? Nothing of course in fact PR and communication hasnt actually changed as a concept since I joined the industry thirty years ago but its how you use your imagery that can really make a difference.

Take Twitter: What makes your followers read your tweet and pass it on? Relevance is key, the first three words important, and if inserting a link to find out more, making sure this works. But none of this seems to matter when you post an image – suddenly 30 people click within seconds to take a peek!

Random spontaneous images work well on Twitter; curiosity is a natural human instinct easily activated when stories involve people, animals, or a measure of comedy.


Hubby and I decided that neutral was no longer to be the colour on our bedroom walls. Through the power of Twitter we discovered a supplier of my favourite paint was our local antique shop. The daughters of the owner had joined the business and were in the process of injecting some modernity into their communication mix and they were delighted we found out on Twitter. When we were testing the paint on the walls I posted the following phototweet hubby had a mad moment and its a great example of sharing something spontaneously and was viewed by 32 of our mutual followers.

The point of Twitter, as opposed to Facebook or Google+, is to interact with everyone you come across if you wish. And to succeed on Twitter and by this I mean engage with real people who are interested in you or what you do you need to be human. People love personalities to shine through the tweets (within reason!) and if like David you manage the PR on behalf of a charity then this is even more important as it can bring you loyalty and much needed support.
When David visited The Manchester Grammar School recently I covered his visit on the Schools Twitter stream @MGSMagic and included a couple of images as part of the story.

As you have probably gathered Im a real fan of Twitter when its used properly. To quote a guy called Vern: Twitter on a mass scale invites idiocy. Twitter on a small scale of friends and people you wished you knew in person works! Its brilliant for keeping in touch with those you value and trust and a great way to gain loyalty and support no matter what you do.
Sally-Anne Rogers

Sally-Anne is the Director of Public Relations at The Manchester Grammar School and also runs a private consultancy practice. You can follow her on Twitter @Sally_AnneR and @firstimpressi0n or at say hello@sallyannerogers.com



Friday, 11 May 2012

A week in the life of...

I realise I’ve been naughty and not posted for a while… so I started this post at a service station in Uttoxeter on my way to a meeting…(it's a bit lengthy... sorry!)

I always find it incredibly difficult to explain what I do, or what the role of the fundraiser is. Unless you’ve done it, generally it’s a difficult concept to grasp. So I’ve decided to share my week with you. Granted it’s only a snapshot of what we do as fundraisers, and no two weeks are the same, but it should give you an insight. It might not be what you expect… 

I’ll start from Sunday 6th May.

Yes… Sunday. I’m working on a Sunday. Weekends and bank holidays are never a given if you’re a fundraiser!

Today, I had the pleasure of hosting a tour of the Derbyshire, Leicestershire and Rutland Air Ambulance base at East Midlands Airport for the Area 14 Round Table who recently donated £6,000 to us.

Base tours are one of the ways we engage our supporters, and it’s amazing how interested people can be. I arrived at 11.30am, to an empty base. No helicopter, no crew. Never a good thing when they are fundamental to a good tour! Thankfully by the time the visitors arrived at 12pm, the crew has returned.

I started by introducing myself and the charity, going over a few housekeeping rules (afterall, you’re about to step out into an active airport…), and delving more into the delights of the Air Ambulance Service.

Clearly keen to see the helicopter, I invited the guests out into the airfield and began the best part of the tour. After being barraged with 101 questions, thankfully the Pilot, Captain Ian Welsh, gladly came and greeted the guests.

“Would you like to sit in the pilot’s seat?” never will you see the combination of complete fear and utter excitement hit a child’s face more so than when you’re invited to sit in pilots seat…

Anyway, the tour that should last a little over 30 minutes extended to over two hours – The Round Table clearly had a lot of interested visitors as I ended up with 3 groups, all of which got to see the Helicopter up close and also see the response when an emergency call comes in. Very rarely does a tour go so smoothly!

Anyway, after debriefing (myself, since the crew had gone to a call in Buxton and then onto flyover the Bakewell Showground to say hi), I went home and kicked my feet up.

Monday 7th May – A welcome and much needed day off! (although I had to empty my boot…)

Tuesday 8th May – Hitting the road at 8am, I met a Business Advisor for the Chamber of Commerce to talk about a variety of projects I’m working on that the GM Chamber can get involved in. A great and productive meeting!

I then made good use of the Regus Business Lounge and cracked on with some admin work – contacting volunteers, appealing for volunteers, responding to enquiries and planning projects. (Team building fundraiser, golf day, child safety week etc)

At 2pm, I headed over to Whitworth Park where I met one of the first fundraisers for The Children’s Air Ambulance in Manchester. I went to thank her for her hard work, to collect fundraising materials from her and wish her the best of luck with her exams. The group of three are very keen fundraisers and I’m glad to hear they thoroughly enjoyed themselves and will continue to support us.

From here, I went back in to the centre of Manchester to meet Spearfish Events, the organisers of the Eurocultured Festival, which is in it’s 9th year in Manchester. I had been in touch with them for a while but this was the first time I’d met them face to face. We had to plan publicity and on the day logistics for the event, as we are not only fundraising there, but also providing the First Aid!

It’s now about 4.30pm, and I had a drive down to Nantwich to do a talk at a quiz being held in a pub in Willaston. I had quite a break, so once again, I got tapping the keys. After eating incredibly unhealthy fast food, I made my way to the pub. The landlord is an absolute star, and we’ve already got big plans for fundraising next year. The Pub Quiz is the first feather in his cap as we get the ball rolling on another big project involving the brewery. At 8pm sharp, after talking to all the patrons of the pub, I gladly gave a quick intro to the charity, said my thanks and left them to win lots of money! I got home just before 10pm. 

Wednesday 9th May

Today was one of the few opportunities I get to work at The Air Ambulance Service Head Office and Fundraising Offices down in Coventry. Mainly because it’s in Coventry… quite a trip. But I had to sort out and pick up an event marquee for the upcoming weekend. I took the opportunity to do some work in the office, although much to my horror all of my files had disappeared… *PANIC!!!!*

Thankfully our IT guru solved it within minutes and I was back on track.

I nipped over to HQ to collect the marquee… proved more difficult than I thought. As the marquees were always used on grass, we didn’t have any weights, so I ended up with a marquee that had to be put up on hard standing, and no way of anchoring it down. About 15 phone calls later I was saved by our Retail departments Maintenance Manager. *phew*

On my way home I had to pass by Kegworth to drop off the marquee ready for the weekend. I then drove up to Manchester ready for tomorrow’s early start…
another long day that finished about 8pm.

Thursday 10th May

Facebook says it all…


I started work at 6.45am for a networking breakfast at which I was delivering a 10 minute business spotlight presentation. My topic of choice is going to be my next post!

The day continued on a good track, more admin work, a meeting with a BforB Regional Director, a site visit to the wonderful Mere Resort and Golf Club (if you’re a golf fan, we’ve got an upcoming golf day there in September!), a stop by the Blakemere Craft Centre to pick up some display boards and then the drive home…after a lengthy phone conversation with my colleague about world domination (or near enough anyway!) For once, I was home on time at 5pm!

Friday 11th May (today)

The morning got off to a flying (lol) start. Creating and printing posters for Thundersprint UK at the weekend and getting everything together at Kegworth in preparation for the 6am start tomorrow. I then spent the afternoon in Stafford at a meeting with a senior director of BforB putting together plans for a new networking group that will help out DLRAA. In between meetings and stops, I made a few phone calls and started writing this gem (sorry it’s a bit long). Subway Lunch - yum!

So here I am now, fast approaching 5pm and finishing off this post, while my printer whirrs away in the background printing briefing documents for the staff over the weekend. Tonight I'm off to a Round Table night (not work related, this time it's for fun!).

Tomorrow and Sunday

The start of Thundersprint UK in Northwich! We’ve got a great stall there with thanks to our retail department. The generous souls at Triumph donated a load of brand new stock to us which we will be selling over the weekend. We will also be holding a raffle and selling various other items too! Look out for us… bright green - you can’t miss the t-shirts!

I hope this has given some insight into the working week of a fundraising manager. Although it changes every week without fail!

Until next time, ciao! ;-)


P.S. a picture from the weekend... definitely a perk to the job!



Tuesday, 24 April 2012

“I’m not a volunteer – I’m securing my future and contributing to society”


Featured on the Manchester Leadership Program Blog - http://leadershipvolunteering.wordpress.com/2-talking-to-organisations/

So here I am, delighted at being asked to write a post for the MLP blog and, for once, stuck for words.

Having looked through some of the past blog posts (try saying that after a few pints!), there’s no posts that focus on how volunteering adds value to your careers in any detail, so that’s what I hope to touch on in this post.

I’ve been where you are. At University and living the “student lifestyle” of work hard, play harder. With the employment climate as bad as it is, there was always that cloud hanging over my head – will I get a job when I finish my degree?!

I’ll be blatant here. I have friends who graduated before me, over 3 years ago, who are still stacking shelves and pulling pints. And it’s not for the want of trying. A number of them applied for literally hundreds of graduate level and middle management jobs and got absolutely nowhere.

On the flip side, I have graduate friends that are earning a lot of money in companies like BT, Lloyds TSB, Balfour Beatty and Zara.

So what’s the difference between the two? Volunteering. For the sake of this post – skill exploration and development.

All of the successful people above engaged in a lot of volunteering, which gave them the opportunity to do three key things:

1.       Explore new skills

2.       Develop and fine tune existing skills

3.       Demonstrate their capabilities to employers

Programs like MLP are incredibly important – not only do they give you the opportunity to do all of the above things; they also train you to be reflective and dissect your skills. This is very important when it comes to writing CVs and being outstanding at interviews.

To demonstrate this, I will take an example from the “Great Fundraise” post on the 5th March.

The Barnardos group put their entrepreneurial skills to the test by selling Oriental food outside the Sugden Sports centre after sporting events. They were able to manage their stock and finances by setting up an online ordering service which proved really useful for their team – well done!”

So what does this one paragraph demonstrate?

The biggest thing that jumps out at me is the online ordering system – Setting up something like this on any scale will need careful planning, development and monitoring. They also tapped into a very fragile market – how many times have you gone to the gym and visited McDonald’s on the way home?! I know I have. Visionaries in the making!

A task like this would require a good level of team work to ensure its success. Who sources the food, and from where? Who is responsible for cooking it safely? Who is responsible for marketing the activity? Who set up the online ordering service?

This one task can be broken down into a number of skill areas, giving you extra ammunition for your CVs and Interviews.

One thing to remember is that size doesn’t matter (lol).

 Regardless of how big your event is, or who you volunteer for, you are still demonstrating the same skills. The key is to do it regularly and ensure you reflect on what you’ve done. In work, you’ll have regular one-to-ones with your manager for this very purpose, so there’s no reason why you shouldn’t do it with your volunteering (or assignments for that matter!).

Being aware of the skills you are demonstrating, and especially identifying what you need to improve, will lead you into a constant cycle of self-development and ultimately, a tidy career!

I always wanted to be a pilot, but during college I didn’t have the drive or ambition to put effort into my professional development. My easy route out was to be a P.E. Teacher. Neither happened.

Through volunteering and professional development, I find myself in a position where I get to work with and inspire volunteers on a daily basis. I meet people that, piece by piece, are changing the world. Every little bit of volunteering they do makes a difference to them and to the people they are helping, and employers LOVE to see that.

Competition is rife for any job with employers often sifting through hundreds, and sometimes thousands, of applications. Believe me, it’s a boring process which means It’s more important than ever to stand out - and volunteering will help you do that.

So what’s my advice? Talk to the guys and girls at MLP (they’re very good!), join V-inspired, and check out the Five Minute Fundraiser on the Institute of Fundraising website.

If you can, find yourself a mentor, and remember to always record and reflect on your volunteering.

I think I’ve said enough for this post, but before I sign off, it’s my turn to invite you to join us at The Children’s Air Ambulance.

Good luck with your upcoming exams and dissertations, and for those of you about to join me in the big bad world – I’ll see you there!

Sunday, 22 April 2012

The Internet is for two things...

Sharing information and wasting time.

Today, I'm wasting time!

After writing my post for the University of Manchester MLP blog my productiveness has disappeared and images like this creep into IE:


On the notion of dogs - here's my Sister's dog chilling out (no he wasn't supposed to be chewing on my nephew's dummy):


Anyway, the F1's on now so I'll post properly when the MLP post goes out!



Friday, 13 April 2012

< Guest Post > Manchester Leadership Program - Students That Change The World


im·pact           noun                Pronunciation: /ɪmpakt/
  • The action of one object coming forcibly into contact with another
  • Marked effect or influence

We love shouting about what our students get up to. Mainly because students often get bad press about being lazy, beer-guzzling specimen. However, our team on the Manchester Leadership Programme (MLP) know different to this common misconception.
A bit of basics before we get started….
The Manchester Leadership Programme is an accredited module students can take at The University of Manchester, combining academic study with volunteering. Once they’ve completed both elements of the module, students receive the Manchester Leadership Award – bronze, silver or gold, depending on how many hours they volunteer (20 hours, 40 or 60).
Last academic year, a whopping 1,206 students took the module, and 83% completed their volunteering commitment.

This translates as 48,114 hours of volunteering. If it was turned into working solidly, with no breaks or sleep, it works out as five and a half years volunteering for one person, and divided into working days, would be 26.5 years!
In its six years that the MLP has been running, financial contribution through volunteering totals almost three quarters of a million pounds.

But, enough about us...
We couldn’t have achieved these facts and figures without all the amazing organisations that provide us with so many volunteering opportunities, and of course the dedicated students we work with on a daily basis. We work with over 300 organisations on a regional and national scale, and so the scope of what our students get up to is huge!
To start things off, I’d like to talk about a volunteering initiative we run every February during Student Volunteering Week, dubbed ‘The Great Fundraise’. Students project manage fundraising events for a chosen charity, and then run these events during, or soon after, Student Volunteering Week. This year, we had seven groups of students each supporting a different charity and collectively they raised over £3,000.

One charity selected by students was none other than The Children’s Air Ambulance themselves. Lindsey Milton, Erin Mills and Emily Prieditis chose this charity to focus their fundraising efforts, and enthusiastically began brainstorming ideas from the word go.

We delivered a fundraising training session for participating students, and saw the creative sparks fly, as each group bounced ideas around the room. Granted, we had to tame some of the wilder ideas (one group were keen to host a ‘wet t-shirt’ competition(!)), but it was great to see these ideas blossom into something workable.

The Children’s Air Ambulance Trio straight away knew to tailor their fundraising activities to the nature of the charity. They hosted a pub quiz which had a strong correlation with children, youth and The Children’s Air Ambulance, and have just completed a sponsored walk to Bury. Donations are still coming in strong so we don’t yet know the combined final total for this group, but you can donate to the girls’ JustGiving page here!


The ‘The Children’s Air Ambulance Trio’ were “thrilled” to have been asked to volunteer long term with the charity – a challenge they are “looking forward to”, which demonstrates the sustainable impact this volunteering has had.

The beauty of working with over 1,300 volunteers this academic year is the variety of people we meet. I’d like to think this is reflected in the diverse range of volunteering projects MLP students take part in.

A bit of a break down…

‘Operation Impact’ is something we run bi-annually. It’s a week long, large-scale volunteering project in which 200+ students physically transform a different community space each day. Past beneficiaries have included schools, a scout hut, sheltered accommodation grounds and more. The visual impact that the students have made on these community spaces would put DIY SOS and Ground Force to shame!

We also offer these types of projects on a smaller scale in the way of something called ‘MLP Challenges’ – one day events that aim to challenge students to make a difference with a particular organisation.



The variety of MLP Challenges is immense, which makes the old 9-5 stint very interesting! Take last month, for example, we ran 19 Challenges over a five-day period. These ranged from putting on talent shows for service users in a resource centre for older people, hosting a ‘blind bowling’ fundraising evening in aid of RNIB, decorating rooms and painting a mural for a local resource centre for children and young people, to habitat protection tasks in local parks.
It’s clear to see what a positive impact the students are creating when this level of volunteering occurs in just five days!

For the meaty, juicy volunteering initiatives we have ‘MLP Challenge Projects’. They usually run for about six to eight weeks. Students work with an organisation on developing a project, idea or event. The impact of these projects are immense; they give students a real sense of ownership, in everything from providing IT lessons to ‘Silver Surfers’, to creating ‘sensory story books’ for adults with learning disabilities.   
Projects that wholly make a difference to the local community are student-led projects; these usually run over a whole semester or an entire academic year. Normally there are about ten projects, all of which give students absolute ownership over the planning, creativity and implementation of supporting a diverse range of organisations. This year’s student-led groups have supported Cancer Research UK, Baguely Sure Start Centre, Oxfam, After Adoption, Barnardos, and READ International, to name a few.
‘Impact’ is a funny way to describe how the student volunteers make a difference in their community, given that the common definition of impact is “…one object coming forcibly into contact with another.”

At first, this appears boisterous and unruly. Yet, if you take ‘object’ to be the body of students, and ‘forcibly’ to describe the sheer dedication and energy that students give to each project, I can safely say MLP students definitely do, make an impact.

If you want to find out more about the MLP or volunteering with The University of Manchester then by all means, visit our webpage:

We also blog quite a bit, too; you can read all about that here.

You can also follow us on TWITTER and FACEBOOK.

Thursday, 5 April 2012

< Guest Post > TerryMc Photography - "Taking Pictures for the Press"

Terry McNamara is an excellent photographer who worked on the Children's Air Ambulance "Leap into Action" campaign in the North West. His great photos are being used by the charity in a number of our publicity materials, both online and printed. He very kindly offered to write a post advising us camera novices on how to take a good photo for the press. Please welcome Terry, and take a look at his site - http://www.terrymcphotography.co.uk/ you can also follow him on twitter - @terrymcphoto or email him on terry@terrymcphotography.co.uk

Taking Pictures for the Press

As more and more newspapers are reducing the number of staff photographers they employ, it is becoming more important for event organisers to have their own photographers present. It is, therefore, also important to understand the type of images that the newspapers are likely to use or likely to reject.
Here are some of my tips for taking press images.

Always fill the frame when taking images that the press can use. © TerryMc PhotographyFill the Frame
This is one of the first photography techniques I teach my students. Before you take the image, have a good look all around the view finder. Make sure your main subject fills the frame. Our brain cuts off anything we don’t feel is relevant, but unfortunately our camera doesn’t. Therefore, when we see the image we’ve taken we suddenly find that the main subject is tiny and surrounded by a lot of space.

Get the Eyes
If you are photographing people, make sure the eyes are in focus and are looking at you. If the eyes are sharp other areas of the image that are not quite in focus will be overlooked. Obviously, aim to get the whole image in focus, but you absolutely must have the eyes in focus.
Make sure the eyes are looking at you and are open! When taking a group shot at an event it is highly likely that someone will be distracted by what is going on around them and will look away just at the point you take the picture. Make a lot of noise. Keep telling the group that you need their attention and keep checking through the viewfinder.
Also, people blink. They do it all the time. When you have a group of people posing for a photograph the chances of one of them blinking just when you take the picture are multiplied. A blink only lasts a fraction of a second. Therefore, take several shots in rapid succession and before the group disassembles check the back of your camera to make sure you have all eyes open.

'Leap Into Action'  An event with a name like this had to have a picture of someone leaping. © TerryMc PhotographyTell the Story
Once upon a time photographs were used to support the text in a newspaper article. Then, in the 1940’s, that all changed and the picture became the story with the text supporting the picture.
In these current times of instant everything, the average attention span is dramatically reducing. When you think about the shots you take, assume that nobody will read the text unless the image first grabs their attention. Make sure people can look at the image and immediately understand what is going on.

Think About the Background
It does matter what is behind the subject in the image. If the background is too cluttered it will become a distraction. Also, keep an eye out for objects that might look odd in the image – poles growing out of people’s heads etc.
Where possible get some distance between your subject and the background. This will give your image more impact and make your subject more noticeable. If you must use a wall as a background get your subjects to stand at least 2 metres away from it (unless the wall is important to the story). That way the wall is likely to be thrown out of focus. If you are taking your image at an event and there is likely to be a lot of people in the background, pull your subject as far away from the rest of the people as possible. Again, this will give your subject some separation from the surroundings and make them more noticeable rather than being lost in a crowd.

Get Some Activity in the Shot
If the event includes lots of activity, capture some in your shot. There’s nothing worse than seeing an image of a group of people standing still when the event had lots of excitement and movement. If it’s a sponsored run get pictures of people running, if it’s a netball match get pictures of people shooting for the net. They don’t have to be live pictures. You can separate a group of people, give them instructions and then shoot away.

Pictures of cute children sell newspapers.  © TerryMc PhotographyDon’t Forget the Cute Factor
Everybody loves cute pictures. OK, not quite everybody, but the newspapers do. A cute picture of a child will almost certainly get in the papers. It adds the ‘aww’ factor – the human interest factor. Local papers love images of local children.

Call in the Professionals
If you are staging an event and want some publicity in the media, now is not the time for someone to pull out a phone-camera and snap away thinking that the Nationals will beat a path to your door wanting to print the images. Neither is it the time for someone with a half-decent camera and good intentions. Make sure that whoever has the responsibility for taking pictures at your event really understands what they are doing, how to create pictures that the press will use and how to use the equipment properly.
The key word in the above sentence is ‘create’. The images from your event should be created and not just snapshots of opportunities that present themselves. Carefully plan and stage each image.
Your organisation’s reputation hangs on the quality of the images submitted to the press. Thousands (if not millions) of people will see them. If in doubt, call in a professional photographer with experience of submitting images to the press. The cost may not be as high as you think and the benefits will be endless.

As a fundraiser, photography is important. We need to be able to capture images from events and people that we meet that are suitable for the press and other media streams. As Terry rightly says above, quality images that capture the essence of your story make a huge impact. If the images are dull, badly framed and not "tight", they won't get published, or they won't reflect your organisation properly.

Thanks Terry, I look forward to working with you again!

My next guest blog is from the University of Manchester Career Development Team, but before then, one of my posts will feature on the Greater Manchester Chamber of Commerce Blog on Friday 13th April (unlucky for some!).